Stanford Graduate School of Business (USA)
-
Humor: Serious Business - Caselet Studies - Eric Gurian: Humor Ignites Positive Action in Dark Times
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric GurianCase SGSB-M370C-EMarketingThis set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the businesStarting at €8.20
-
Florida Air, Inc. - Teaching Note
Jim Ellis, H. Irving GrousbeckTeaching Note SGSB-E13TN-EEntrepreneurshipThe Florida Air case offers the opportunity to examine two important challenges in starting a company: selecting partners and finding capital. This case is a candid view into the struggle of a young entrepreneur, Dan Stilton, and his two newly acquired partners, Scott Bettor and Henry Tellsworth, as they look for capital to launch their venture, Florida Air, a regional airline.Starting at €0.00
-
Florida Air, Inc.
Jim Ellis, H. Irving GrousbeckCase SGSB-E13-EEntrepreneurshipThe Florida Air case offers the opportunity to examine two important challenges in starting a company: selecting partners and finding capital. This case is a candid view into the struggle of a young entrepreneur, Dan Stilton, and his two newly acquired partners, Scott Bettor and Henry Tellsworth, as they look for capital to launch their venture, Florida Air, a regional airline.Starting at €8.20