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SolarCity Corporation: Challenges in the Solar Energy Value Chain
Ram SubramanianCase IVEY-9B14M059-EMarketing, StrategySolarCity Corporation competed in the downstream segment of the U.S. solar energy industry. The company installed solar panels for residential and commercial customers, using a decentralized (off-the-grid) power generation and transmission model to compete with utility companies that used a centralized (grid-based) model. Solar energy was a renewable source (unlike fossil-based energy sources) and therefore scored highly on both environmental and...Starting at €8.20
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MK II: Building an American Watch Company
Murray J. Bryant; Ken MarkCase IVEY-9B09M073-EEntrepreneurship, Marketing, StrategyAgainst all odds, the founder of Mk II Corporation (Mk II) has started an American watch company. The founder, a former investment banker and a Wharton MBA graduate, began his venture in 2002 with no prior experience in the watchmaking trade. He started his company to produce watches in the United States during an era when U.S. manufacturing was in decline and the country had no indigenous watchmaking firms to speak of. In addition, the economy w...Starting at €8.20