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Aqueduct Medical
Rodríguez, Alejandro; Nueno, PedroCase E-92Entrepreneurship, MarketingAqueduct es una empresa emergente que diseña y fabrica un dispositivo médico para la aplicación terapéutica de frío tras una intervención de cirugía traumática o estética. Dos MBA del MIT y el IESE, y el equipo que reunieron, dan los pasos iniciales para la creación de la empresa y llevan a cabo los ensayos médicos necesarios. Paralelamente deben conseguir financiación para la nueva compañía. En el caso se valoran las diversas alternativas de fin...Starting at €8.20
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Aspire Food Group: Marketing a Cricket Protein Brand
Miranda R. Goode; Emily MoscatoCase IVEY-9B20A071-EMarketingWhile the practice of eating insects was still in its infancy in North America, Aspire Food Group (Aspire), with its Aketta cricket-protein products, was positioned for success in this emerging market. In 2018, having recently acquired Exo, a maker of cricket-based protein bars, Aspire's co-founders faced an important decision regarding the Aketta brand. While Aspire had experienced some success in marketing cricket powder, whole roasted crickets...Starting at €8.20
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Aqueduct Medical
Rodríguez, Alejandro; Nueno, PedroCase E-92-EEntrepreneurship, MarketingAqueduct is a start up designing and manufacture a medical device to apply cold temperature after esthetic or traumatic surgery. Two MBAs from MIT and IESE and the team they put together are going through initial steps of the venture through medical trials. In parallel they need to raise the funding the company. Different funding for alternatives are evaluated. The location of Aqueduct Medical is San Francisco and the venture is addressed primari...Starting at €8.20