Ivey Business School (Canada)
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Grupo Industrial Bimbo: Responding to Changing Times (A) (Spanish version)
Henry W. Lane; Mauricio Brehm Brechu; David AgerCase IVEY-9A98MS10StrategyEl director de recursos humanos del Grupo Industrial Bimbo, S.A., estaba involucrado en una iniciativa de reingenieria corporativa. En respuesta al cambiante ambiente de negocios en Mexico, los altos ejecutivos de la compania habian iniciado una revision de las operaciones en un intento por incrementar la competitividad y asegurar la supervivencia de la compania. Las conclusiones de los estudios iniciales de evaluacion y de algunas personas dedic...Starting at €8.20
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European Experience (A)
David T.A. Wesley; Henry W. LaneCase IVEY-9B02C031-ELeadership and People Management, StrategyA group of international business majors from a large Boston-area university traveled to Spain, France and Germany for a yearlong period of study and work. Some of the students described their initial impressions and reactions to living and studying in another country and functioning in another language. Topics discussed include adapting to life in Europe (including language, pace of life, personal space, smoking, local food, sexual norms, person...Starting at €8.20
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Killer Coke: The Campaign Against Coca-Cola
Henry W. Lane; David T.A. WesleyCase IVEY-9B07C003-ELeadership and People Management, StrategyThe CEO of Coca-Cola is faced with increasing criticism over the company's handling of alleged human rights abuses in Colombia. A grass roots protest movement known as The Campaign to Stop Killer Coke has built international support for a boycott of Coca-Cola products on college campuses. The campaign centers specifically on the intimidation and murder of union leaders at a specific Coca-Cola bottling plant in Colombia. Coca-Cola asserted that it...Starting at €8.20
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European Experience (B)
David T.A. Wesley; Henry W. LaneCase IVEY-9B02C032-ELeadership and People ManagementAfter completing their exchange semester, the American students felt that they had gone beyond being mere tourists. However, for most, the reality of spending a term in Europe had turned out very different from their expectations. This supplement to the European Experience (A) case, product 9B02C031 continues the discussion as students finished their academic term and prepare for their work placements. This case is the second part of a case serie...Starting at €5.74
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European Experience (C)
David T.A. Wesley; Henry W. LaneCase IVEY-9B02C033-ELeadership and People ManagementFollows the experience of an American exchange student studying in Spain, as he embarks on a co-op work assignment with a major international manufacturing company. This supplement is the third part of a case series that is used to help prepare North American undergraduate business students for international exchange programs. Supplement to The European Experience (A), product 9B02C031, and European Experience (B), product 9B02C031.Starting at €5.74
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Being Different: Exchange Student Experiences
David T.A. Wesley; Henry W. LaneCase IVEY-9B04C005-ELeadership and People ManagementThis case is about African-American, Latin American and Asian undergraduate, international business majors from a Boston-area university who traveled to Spain, France and Germany for a year-long period of study and work. Presented are their experiences being minority students in Europe. The experiences range from annoying stares to aggressive propositions from men. This case can be used with the note The Changing Face of Europe: A Note on Immigra...Starting at €8.20