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Tesla Motors: Burning Up the Road to Market Domination or Doom
Dante Pirouz; Karam PutrosCase IVEY-9B13A050-EEntrepreneurship, Marketing, StrategyTen years after its founding, California-based Tesla Motors is close to becoming one of the world’s premier luxury car manufacturers. Its innovative design — using carbon fibre and aluminum rather than steel to construct body and parts — and technology — lithium ion battery packs rather than gasoline for power and a simple powertrain to provide maximum acceleration — make its models treasured options for eco-friendly and tech-savvy consumers as w...Starting at €8.20
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Rewarding Loyalty (Spanish version)
Moon, Youngme; Schulman, Seth; McGovern, GailCase HBS-510S16MarketingIn 2005, Cabo San Viejo, a premier health and fitness spa resort located in Palm Springs, California, is debating whether to introduce a Customer Rewards Program. Describes the customer management challenges the firm is facing and outlines the various ways in which a rewards program might be structured to help address those challenges.Starting at €8.20
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Beyond Meat: Changing Consumers' Meat Preference
Dante Pirouz; Karam Putros; Vibusaran VimalathasanCase IVEY-9B15A008-EEntrepreneurship, MarketingBeyond Meat, a producer of plant-based meat substitutes, was founded in 2009 in Los Angeles, California. The company’s vision is for consumers to enjoy a meat-like taste and texture in their favourite dishes while avoiding the many chemicals used in processed meat and reducing the number of animals killed every year. Wanting to reduce global meat consumption by 25 per cent by 2020, the company works to educate consumers about the superior benefit...Starting at €8.20