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The WW Wellness Journey: The Rebranding of Weight Watchers
Gopa Praturi; Can UslayCase IVEY-9B20A065-EMarketingAt a time when the wellness industry was experiencing a dynamic renaissance, Weight Watchers International Inc. was stuck with an aging demographic. In 2018, in an effort to stay relevant, the company rebranded itself as WW International Inc. (WW). The goal was to make wellness accessible to all, and to transform from a diet brand to a global wellness juggernaut. However, despite the rebrand and support from celebrity spokesperson Oprah Winfrey, ...Starting at €8.20