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Deloitte: The Challenge of Reconciling Brand Perception with Reality
Collection: IESE (España)Ref.: M-1248-EPublished: Apr 13, 2012Format: PDFPages: 20Language: English - Case
Deloitte: el reto de identificar la percepción de la marca con su realidad
Collection: IESE (España)Ref.: M-1248Published: Nov 7, 2011Format: PDFPages: 21Language: Spanish - Teaching Note
Giant Consumer Products: The Sales Promotion Resource Allocation, Teaching Note
Collection: HBSP (USA)Ref.: HBS-4132-EPublished: Jun 15, 2009Reviewed: Apr 17, 2012Format: PDFPages: 11Language: English