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The New York Times: Charging for Digital Content
Collection: IESE (España)Ref.: M-1281-EPublished: Feb 5, 2012Format: PDFPages: 29Language: English - Teaching Note
Giant Consumer Products: The Sales Promotion Resource Allocation, Teaching Note
Collection: HBSP (USA)Ref.: HBS-4132-EPublished: Jun 15, 2009Reviewed: Apr 17, 2012Format: PDFPages: 11Language: English