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Transparency and Ethics at Everlane
Karen Robson; Matthew WilsonCase IVEY-9B21A005-EMarketingInnovative US apparel retailer Everlane Inc. (Everlane) employed "radical transparency," disclosing detailed information about the costs it incurred and the factories that manufactured its clothes. The company also claimed to prioritize ethics and sustainStarting at €8.20
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Maria Sharapova: Marketing a Champion (B)
Elberse, Anita; Golod, MargaritaCase HBS-507066-EMarketingSupplements the (A) case. An abstract is not available for this product.Starting at €5.74
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María Sharapova: Marketing de una campeona (A)
Elberse, Anita; Golod, MargaritaCase HBS-508S06MarketingEn julio de 2004, una continuación de 17 años de edad, María Sharapova ganó Wimbledon, sin duda el más prestigioso torneo de tenis en el mundo. Max Eisenbud, agente de Sharapova en International Management Group (IMG), conocía el campeonato daría lugar a una avalancha de nuevas oportunidades. ¿Cuál sería el mejor enfoque para la gestión y comercialización de un campeón como Maria Sharapova? ¿Cuál de las diferentes ofertas de patrocinio valdría la...Starting at €8.20
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Martha Stewart Cannabis: Overcoming Obstacles
Matthew WilsonCase IVEY-W25155-EMarketing, StrategyIn 2020, the legal cannabis industry in the United States was emerging. One large player in the nascent industry was Canopy Growth Corporation (Canopy Growth), a cannabinoid company based in Smiths Falls, Ontario, that grew cannabis and managed a range ofStarting at €8.20
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María Sharapova: Marketing de una campeona (B)
Elberse, Anita; Golod, MargaritaCase HBS-508S07MarketingComplementa el caso (A). Un resumen no está disponible para este producto.Starting at €5.74