Default Category
-
Grupo Bimbo: Growth and Social Responsibility
Rangan, V. Kasturi; Garcia-Cuellar, ReginaCase HBS-509025-EMarketingTo maximize their effectiveness, color cases should be printed in color. Bimbo, headquartered in Mexico with 2008 sales of $7 billion, was one of the largest bakery companies in the world. Even as it had grown spectacularly in the last several decades, the company had earned a stellar reputation for its Corporate Social Responsibility. As the company set its sights on international expansion, its third generation CFO, Daniel Servitje, wondered ho...Starting at €8.20
-
BuzzFeed - What Future for Native Advertising and Branded Content
Oberholzer-Gee, FelixCase HBS-718511-EMarketingJonah Peretti, CEO of digital publishing company BuzzFeed, needs to decide how to respond to Facebook's announcement that it would prioritize posts from friends over content from publishers.Starting at €8.20