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- Case
Pluggin In the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
Collection: HBSP (USA)Ref.: HBS-510076-EPublished: Feb 22, 2010Reviewed: Jun 25, 2012Format: PDFPages: 30Language: English - Case
Deloitte: The Challenge of Reconciling Brand Perception with Reality
Collection: IESE (España)Ref.: M-1248-EPublished: Apr 13, 2012Format: PDFPages: 20Language: English - Case
Deloitte: el reto de identificar la percepción de la marca con su realidad
Collection: IESE (España)Ref.: M-1248Published: Nov 7, 2011Format: PDFPages: 21Language: Spanish - Case
Repositioning the Brand (Spanish version)
Collection: HBSP (USA)Ref.: HBS-513S34Published: Apr 11, 2012Reviewed: May 25, 2012Format: PDFPages: 24Language: Spanish - Case
Tengion: Bringing Regenerative Medicine to Life
Collection: HBSP (USA)Ref.: HBS-510031-EPublished: Oct 30, 2009Reviewed: Sep 8, 2011Format: PDFPages: 29Language: English