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Dear Diary: My Heart is Racing to Buy a Car
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A019-EPublished: May 17, 2012Reviewed: May 17, 2012Format: PDFPages: 2Language: English - Case
Too Chicken to Convert A Chick-Fil-A Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A030-EPublished: Oct 8, 2013Reviewed: Oct 8, 2013Format: PDFPages: 4Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: - Case
Mile High Magic: Maximizing the Broncos Experience
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A064-EPublished: Dec 12, 2012Reviewed: Dec 12, 2012Format: PDFPages: 3Language: English - Case
The Marriott-Starwood Merger: Navigating Brand Portfolio Strategy and Brand Architecture
Collection: HBSP (USA)Ref.: HBS-518081-EPublished: Feb 3, 2018Reviewed: Sep 23, 2019Format: PDFPages: 28Language: English - Case
The New York Times: Charging for Digital Content
Collection: IESE (España)Ref.: M-1281-EPublished: Feb 5, 2012Format: PDFPages: 29Language: English - Case
The Ultimate Fighting Championships (UFC): The Evolution of a Sport
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A012-EPublished: May 18, 2010Reviewed: Jun 16, 2010Format: PDFPages: 16Language: English - Case
Modifying Merida: Disney's 11th Princess
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A042-EPublished: Nov 7, 2013Reviewed: Nov 7, 2013Format: PDFPages: 3Language: English - Case
Major League Baseball: Strategy Calibration in Light of COVID-19
Collection: Ivey Business School (Canada)Ref.: IVEY-W29949-EPublished: Aug 22, 2022Format: PDFPages: 5Language: English