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Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste
Collection: HBSP (USA)Ref.: HBS-515050-EPublished: May 18, 2015Reviewed: May 18, 2017Format: PDFPages: 23Language: English - Case
Dear Diary: My Heart is Racing to Buy a Car
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A019-EPublished: May 17, 2012Reviewed: May 17, 2012Format: PDFPages: 2Language: English - Case
Too Chicken to Convert A Chick-Fil-A Dilemma
Collection: Ivey Business School (Canada)Ref.: IVEY-9B13A030-EPublished: Oct 8, 2013Reviewed: Oct 8, 2013Format: PDFPages: 4Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: - Case
Mile High Magic: Maximizing the Broncos Experience
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A064-EPublished: Dec 12, 2012Reviewed: Dec 12, 2012Format: PDFPages: 3Language: English - Case
E-Cigarettes: Marketing Versus Public Health
Collection: HBSP (USA)Ref.: HBS-514059-EPublished: Nov 20, 2013Reviewed: Sep 16, 2014Format: PDFPages: 22Language: English - Case
Consumer Analytics (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S18Published: Apr 14, 2015Reviewed: Sep 8, 2015Format: PDFPages: 16Language: Spanish - Case
The New York Times: Charging for Digital Content
Collection: IESE (España)Ref.: M-1281-EPublished: Feb 5, 2012Format: PDFPages: 29Language: English - Case
The Ultimate Fighting Championships (UFC): The Evolution of a Sport
Collection: Ivey Business School (Canada)Ref.: IVEY-9B10A012-EPublished: May 18, 2010Reviewed: Jun 16, 2010Format: PDFPages: 16Language: English