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Altius Golf and the Fighter Brand (Spanish version)
Dolan, Robert J.; Yong, SunruCase HBS-914S13MarketingAltius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevat...Starting at €8.20
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Launching a New Motor Oil (Spanish version)
Quelch, John A.; Yong, SunruCase HBS-917S18MarketingAaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and expectations are high for Eco7. However, Jonnerson faces significant challenges in ensuring a successful launch. The market for passenger car motor oil (PCMO) is mature and consumer...Starting at €8.20
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Repositioning CARE USA, Teaching Note
Rangan, V. Kasturi; Lee, KatherineTeaching Note HBS-511032-EMarketingTeaching Note for 509005.Starting at €0.00
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Altius Golf and the Fighter Brand, Teaching Note
Dolan, Robert J.; Yong, SunruTeaching Note HBS-913579-EMarketingTeaching Note for Product #913578Starting at €0.00
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Eco7: Launching a New Motor Oil, Teaching Note
Quelch, John A.; Yong, SunruTeaching Note HBS-916508-EMarketingTeaching note for case 916507.Starting at €0.00
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Altius Golf and the Fighter Brand
Dolan, Robert J.; Yong, SunruCase HBS-913578-EMarketingAltius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevat...Starting at €8.20
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Why is the New Swimming Pool Product Sinking? (Brief Case) (Spanish version)
Rangan, V. Kasturi; Yong, SunruCase HBS-411S18MarketingWhen students have the English-language PDF of this Brief Case in a coursepack, they will also have the option to purchase an audio version. Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to ano...Starting at €8.20
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CFW Clinics in Kenya: To Profit or Not for Profit
Rangan, V. Kasturi; Lee, KatherineCase HBS-512006-EMarketingTen years after having launched a chain of non-profit health clinics, its founder is now debating the merits of scaling the operation by converting to a for-profit enterprise.Starting at €8.20
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TruEarth Healthy Foods: Market Research for a New Product Introduction, Teaching Note
Rangan, V. Kasturi; Yong, SunruTeaching Note HBS-4066-EMarketingTeaching Note for 4065.Starting at €0.00
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Soren Chemical: Why is the New Swimming Pool Product Sinking, Teaching Note
Rangan, V. Kasturi; Yong, SunruTeaching Note HBS-4190-EMarketingTeaching Note for 4190Starting at €0.00