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AT&T Wireless: Text Messaging
Vaughan S. Radcliffe; Mitchell Stein; Michael LickverCase IVEY-9B11B005-EAccounting and Control, Marketing, StrategyThis case examines AT&T’s wireless business with a focus on its text messaging services. The industry features a high proportion of fixed costs in relation to acquiring spectrum and building a network. Variable costs are relatively low, especially in the case of SMS text messages. Pricing and margins in text messaging have attracted regulatory scrutiny in the Unites States, Canada, and elsewhere. The case requires the use of key concepts in cost ...Starting at €8.20
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Reynolds Metals Company: división de productos de consumo
Chun, SamuelCase HBS-503S58MarketingReynolds División de Productos al Consumidor debe decidir si es necesario interrumpir su programa de derechos de emisión de caso a favor de los dólares comerciales discrecionales dirigidas al desarrollo del mercado.Starting at €8.20