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Marketing Research for High Definition Television (HDTV) (Spanish version)
Sultan, FareenaCase HBS-503S12MarketingManagers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various marketing research options available to Zenith in August 1990. In particular managers have to decide whether to conduct a study to examine consumer preferences for the wider screen f...Starting at €8.20