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Kramer Pharmaceuticals, Inc.
Newton, Derek A.Case HBS-580125-EMarketingThe 12-year career of Mr. Bob Marsh is traced, from recruitment to termination. Data on Kramer's sales management, performance evaluation, compensation, and sales training systems are given.Starting at €8.20
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Kramer Pharmaceuticals, Inc. (Spanish Version)
Newton, Derek A.Case HBS-512S19MarketingLa carrera de 12 años del Sr. Bob Marsh está trazado, desde el reclutamiento hasta la terminación. se dan datos sobre la gestión de ventas de Kramer, la evaluación del desempeño, compensación y ventas de sistemas de formación.Starting at €8.20
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If Brands Are Built over Years, Why Are They Managed over Quarters
Lodish, Leonard M.; Mela, Carl F.Article HBS-R0707H-EMarketingThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Brands are on the wane. Many consumer goods companies blame the big-box discount retailers, but the Wharton School's Leonard Lodish and the Fuqua School's Carl Mela have a different explanation. Their research suggests that companies have damaged their brands by in...Starting at €8.20