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Rethinking the 4 P's
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArticle HBS-F1301C-EMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Starting at €8.20
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Our Beer Print: Brewing Corporate Responsibility at Molson Coors
Mary Weil; Chitra P. ReddinCase IVEY-9B13A026-EMarketingMolson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.Starting at €8.20