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GoQuickly.com and FileAway: Advertising in the Super Bowl
Gallo, Iñigo; González, Jorge; Capizzani, Mario; Panlilio, LorenzoCase M-1374-EMarketingKickersoft managers Jennifer Green and Ted Gutner, along with their respective marketing teams, were preparing for an important presentation meeting with CEO Henrik Mathison. During the meeting, the decision would be made on which creative concepts the US software company would use for that year's Super Bowl advertisements for FileAway and GoQuickly.com-Kickersoft's two most important cloud-based products. Green and Gutner were excited, but the...Starting at €8.20
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Yale Investments Office: November 2020
Lerner, JoshCase HBS-821074MarketingDavid Swensen and the Investments Office staff must decide whether to continue to allocate the bulkof the university's endowment to illiquid investments-hedge funds, private equity, venture capital, real estate, natural resources-given the impact of the COVID-19 public health crisis on the financial markets. The case explores the risks and benefits of a different asset allocation strategy and considers how to create financial models to prepare fo...Starting at €8.20