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China Eastern's World-Class Dream: Shanghai-Based Globalization
Jie Li; Xin (Shane) WangCase IVEY-9B19A057-EMarketing, StrategyAs one of China’s top three major state-owned air transportation companies, China Eastern Airlines Corporation Limited (China Eastern) had built an international brand image with a global influence. With the airline’s unique Shanghai-based globalization,Starting at €8.20
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Ronald Reagan: A Story telling style: 40th President of the United States
Leggett, Brian O'ConnorCase DPO-127-ELeadership and People Management, MarketingFormer actor Ronald Reagan, the U.S. president from 1981 to 1989, put his own stamp on presidential communication by harnessing the power of television broadcasting. He was a charming grand-style deliberate speaker, with a more intimate and personal style than John F. Kennedy and Barack Obama, with their Ciceronian style of oratory. Reagan was a conviction speaker with a storytelling manner who appeared to link up personally with his audience.Starting at €8.20