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Tiger-Tread (Spanish Version)
Cardozo, Richard N.; Deshpande, RohitCase HBS-511S02MarketingDescribe un innovador lanzamiento de un producto para el que se necesitan un plan de marketing y un análisis de punto de equilibrio. Introducir al alumno en el análisis de equilibrio y lo esencial de la elaboración de un plan de marketing.Starting at €8.20
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Tiger-Tread
Cardozo, Richard N.; Deshpande, RohitCase HBS-507077-EMarketingDescribes an innovative product launch for which a marketing plan and a breakeven analysis are needed. To introduce students to breakeven analysis and the essentials of developing a marketing plan.Starting at €8.20
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JCPenney: Back in Business
Ofek, Elie; Stewart, K. Shelette; Snively, ChristineCase HBS-517037-EMarketingIn 2016, JCPenney was in the midst of a multi-year turnaround after coming dangerously close to bankruptcy. Under CEO Marvin Ellison, the company had identified three strategic objectives-a focus on omnichannel, private label goods, and increasing revenue per customer-to guide all company initiatives. The company was running pilot tests on a new line of appliances, rebranded hair salons, and new private label merchandise, and management now neede...Starting at €8.20