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SparqU and the Colorado Paradox
Candace Ruiz; Cristin Cornell TarrCase IVEY-W31109-EEntrepreneurship, MarketingIn late 2020, Lynn Wilson, a social entrepreneur and chief executive officer of SparqU, Inc., gave himself one year to turn his company around. SparqU, which offered digital literacy training to underserved and underrepresented communities, had been funded by a workforce grant. But when the grant expired, Wilson left his academic teaching position to focus full-time on SparqU and fulfill his passion for helping Colorado’s people of colour, low in...Starting at €8.20
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The Obama Campaign Strategy
Mark B. Vandenbosch; Dan TolhurstCase IVEY-9B09A018-EMarketingIn November 2007, Barack Obama, along with his chief strategist and campaign manager, was faced with a Gallup Poll of Democratic Presidential Candidates that indicated among Democratic voters Hillary Clinton held 48 per cent support of voters, compared with Obama's 21 per cent. Pundits and analysts essentially declared the race over; however, the triumvirate was convinced they had devised a perfect campaign strategy to overcome the long odds and ...Starting at €8.20