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Xerox Corporation: programa de satisfacción del cliente
Menezes, Melvyn A.J.; Serbin, Jon D.Case HBS-502S28MarketingEn agosto de 1990, el presidente y el vicepresidente ejecutivo de Xerox están revisando los progresos realizados en su programa de satisfacción del cliente. El énfasis puesto en el programa, el éxito del programa hasta la fecha, y el impulso para alcanzar los objetivos corporativos de la satisfacción del cliente motivar a esta revisión. En la satisfacción del cliente de Xerox es la prioridad número uno, por delante de retorno sobre activos (ROA) ...Starting at €8.20
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Major League Baseball: Strategy Calibration in Light of COVID-19
Pavan Munaganti; Skyler King; Matthew Thomson; Andrew PerkinsCase IVEY-W29949-EMarketing, StrategyMajor League Baseball (MLB) had been financially impacted by the COVID-19 pandemic. With a shortened season without fans in attendance, revenue-generating opportunities decreased dramatically from previous years. This case examines issues that MLB teams dealt with during the 2020 season, including the loss of revenue during the worldwide COVID-19 pandemic. How would MLB move forward into the 2021 season, having lost a significant amount of money ...Starting at €8.20