Default Category
-
Amazon.com: Supply Chain Management
P. Fraser Johnson; Ken MarkCase IVEY-9B18D017-EEntrepreneurship, Information Technologies, Marketing, Service and Operations ManagementBy early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sStarting at €8.20
-
Amazon.com: Supply Chain Management (Spanish Version)
P. Fraser Johnson; Ken MarkCase IVEY-W29513Entrepreneurship, Information Technologies, Marketing, Service and Operations ManagementBy early 2018, Seattle-based Amazon.com Inc. (Amazon), one of the world’s most valuable companies and the largest online retailer in the world, had grown dramatically since its beginnings in 1994. The company that had started as an online bookseller now sold merchandise and digital content in more than 30 categories, including electronics, clothing, books, furniture, and streaming music and video. It sold its own products and listed products for ...Starting at €8.20
-
Suave (C) (Spanish Version)
Albion, Mark S.Case HBS-502S21MarketingPromueve la discusión sobre el presupuesto de publicidad y medios de comunicación se mezclan decisiones en el mercado de champú para el bajo precio y alto volumen Suave. Proporciona varios tipos de estudios de mercado en el comportamiento del consumidor y el contexto de la competencia. La importancia de los minoristas y espacio en las estanterías se enfatiza, y se examina la totalidad del presupuesto de marketing.Starting at €5.74