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Best Buy (Spanish Version)
Rangan, V. Kasturi; Chakravarthy, Baleji S.Case HBS-506S15MarketingDocumenta la evolución de la mejor compra, una tienda de artículos electrónicos, desde su fundación en 1966 hasta su muy exitosa estrategia de "Concepto 2" en 1996, impulsando sus ventas ($ 7,2 mil millones) industria del pasado # 1 Circuit City. Su consejero delegado, Richard Schulze ofrece una nueva visión (Concepto 3) para abordar entorno competitivo y los consumidores cambió de la compañía. reducción de la rentabilidad en 1996, sin embargo, r...Starting at €8.20
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Urban Axes: First Mover in US Experiential Entertainment
Marilyn Anthony; Shreshthi MehtaCase IVEY-9B21M021-EMarketing, StrategyUrban Axes introduced the Canadian indoor sport of axe throwing to the US market, beginning with one location in Philadelphia, Pennsylvania, in 2016. Although Urban Axes was started as a “side hustle” by four friends with corporate jobs, it soon became apparent that the concept could be both popular and profitable. The partners quickly decided to become fully involved in the business to maximize its potential. This case features a woman protagoni...Starting at €8.20