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The NFL's Digital Media Strategy
Elberse, Anita; Calhoun, Kelsey; Johnson, DavenCase HBS-511055-EMarketingIn late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market - and presenting his views to NFL team owners. What was the league's best strategy for the mobile space? The case describes the antecedents of what is widely regarded as a landmark deal for the NFL, its $780-million, four-year exclusive partnership wit...Starting at €8.20
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Tequila Ambhar: Designing a Growth Strategy for the US Market
Mary Conway Dato-on; Silvia Cacho-ElizondoCase IVEY-9B20A026-EEntrepreneurship, Marketing, StrategyThe chief executive officer of Ambhar Global Spirits LLC joined the company in 2003, when its Tequila Ambhar brand was immersed in financial and image problems. He dedicated himself to reconfiguring the positioning of Tequila Ambhar, establishing it as a product of high quality and sophistication for knowledgeable consumers. With this conviction, he worked closely with a tequila industry consultant to modify product and marketing components and p...Starting at €8.20