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Lotus Development Corporation. El dilema: venta directa o distribución
Rangan, V. Kasturi; Scott, Douglas R.Case HBS-514S14MarketingLotus Development Corp., la firma número uno Microsoftware ha vendido tradicionalmente a sus clientes a través de una red de distribuidores distribuidor minorista. A principios de 1986, la compañía está considerando la opción de vender directamente a los grandes clientes corporativos. Se espera que los estudiantes para analizar los pros y los contras de tal cambio en la toma de sus decisiones.Starting at €8.20
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Cycle for Survival (A)
Narayandas, Das; Herman, Kerry; Fisher, NoahCase HBS-514076-EMarketingKatie Kotkins, director of Memorial Sloan Kettering Cancer Center's (MSKCC) Cycle for Survival fundraising event, had to determine the best avenue for continuing the event's success and momentum after its founder, Jennifer (Jen) Goodman Linn (HBS '99) passed away from MFH sarcoma. Jen and her husband, David Linn (HBS '00), had founded Cycle for Survival in 2007 as a way for Jen to give back to the community of doctors that had treated her since h...Starting at €8.20
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Cycle for Survival (B)
Narayandas, Das; Herman, Kerry; Fisher, NoahCase HBS-514077-EMarketingUpdate on Cycle for Survival's 2012, 2013, and 2014 events. Kotkins and Cycle for Survival continued the event's strong growth, and underwent the first phase of a two-year rebranding effort.Starting at €5.74