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How Stories Drive Growth: HSN
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-M348B-EPublished: May 5, 2014Format: PDFPages: 15Language: English - Teaching Note
Atmel: Igniting the B2C in B2B -Teaching Note
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-M360TN-EPublished: Jan 29, 2016Format: PDFPages: 6Language: English - Case
Amir Dan Rubin: Success from the Beginning
By Pfeffer, JCollection: Stanford Graduate School of Business (USA)Ref.: SGSB-OB90-EPublished: Jan 6, 2015Format: PDFPages: 22Language: English - Case
Landlocked Homes: Catching a Falling Knife
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-RE137-EPublished: May 1, 2012Format: PDFPages: 22Language: English - Case
Health Leads (A): Expansion Decisions for a Health Care Nonprofit
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-SM192A-EPublished: Dec 7, 2013Format: PDFPages: 24Language: English - Case
The Global Electric Automotive Industry in 2012
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-SM217-EPublished: Jul 23, 2013Format: PDFPages: 28Language: English - Case
Innovation at Caterpillar: The D7E Tractor
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-SM223-EPublished: Feb 27, 2014Format: PDFPages: 25Language: English - Case
GoPro: Brand Extension
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-SM271-EPublished: Apr 1, 2017Format: PDFPages: 13Language: English - Case
General Electric in 2017: Naming and Claiming the Industrial Internet
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-SM288-EPublished: Nov 6, 2017Format: PDFPages: 20Language: English - Case
Billy Beane and the Oakland Athletics (A): Disruptive Innovation in Major League Baseball
Collection: Stanford Graduate School of Business (USA)Ref.: SGSB-SPM53A-EPublished: Jun 17, 2014Format: PDFPages: 30Language: English