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The WW Wellness Journey: The Rebranding of Weight Watchers
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A065-EPublished: Jul 30, 2020Reviewed: Jul 30, 2020Format: PDFPages: 19Language: English - Case
JCPenney: Back in Business
Collection: HBSP (USA)Ref.: HBS-517037-EPublished: Oct 21, 2016Reviewed: Apr 24, 2018Format: PDFPages: 29Language: English - Teaching Note
JCPenney: Back in Business, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518003-EPublished: Jul 7, 2017Format: PDFPages: 29Language: English - Case
Chase Sapphire: Creating a Millennial Cult Brand
Collection: HBSP (USA)Ref.: HBS-518024-EPublished: Sep 28, 2017Reviewed: Nov 26, 2018Format: PDFPages: 23Language: English - Teaching Note
Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518068-EPublished: Feb 28, 2018Format: PDFPages: 17Language: English - Case
Creating a Millennial Cult Brand (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S08Published: Sep 28, 2017Reviewed: Nov 15, 2017Format: PDFPages: 26Language: Spanish