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Coca-Cola, Popular Music, and the FIFA World Cup
By David AllanCollection: Ivey Business School (Canada)Ref.: IVEY-9B16A045-EPublished: Sep 30, 2016Reviewed: Sep 30, 2016Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand
Collection: Ivey Business School (Canada)Ref.: IVEY-W28621-EPublished: Aug 30, 2022Format: PDFPages: 10Language: English - Case
Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-W32003Published: Oct 31, 2022Format: PDFPages: 11Language: