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- Case
NJOY, Inc.
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A032-EPublished: Jul 21, 2015Reviewed: Jul 21, 2015Format: PDFPages: 13Language: English - Case
Salesbrain LLC - B2B Communications
Collection: Ivey Business School (Canada)Ref.: IVEY-9B12A005-EPublished: Feb 21, 2012Reviewed: Feb 17, 2012Format: PDFPages: 12Language: English - Case
Best Buy Inc. - Dual Branding in China (Spanish version)
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09AS16Published: Jan 23, 2012Reviewed: May 11, 2010Format: PDFPages: 20Language: Spanish - Case
Ryff Inc.: Disrupting Product Placement
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A074-EPublished: Sep 17, 2020Reviewed: Sep 17, 2020Format: PDFPages: 16Language: English - Article
How Global Brands Compete (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R0409DPublished: Sep 1, 2004Reviewed: Oct 20, 2006Format: PDFPages: 8Language: Spanish - Case
Theranos Inc.: Pivoting Consumer Health Care
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A056-EPublished: Nov 26, 2015Reviewed: Nov 26, 2015Format: PDFPages: 10Language: English - Case
Best Buy Inc. - Dual Branding in China
Collection: Ivey Business School (Canada)Ref.: IVEY-9B09A016-EPublished: Jun 26, 2009Reviewed: May 11, 2010Format: PDFPages: 17Language: English - Case
Campbell Soup: Gaining Customer Insights Through Marketing Research
Collection: Ivey Business School (Canada)Ref.: IVEY-9B11A029-EPublished: Oct 11, 2011Reviewed: Aug 15, 2016Format: PDFPages: 14Language: English