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Why Most Product Launches Fail (Spanish version)
Collection: HBSP (USA)Ref.: HBS-F1104APublished: Apr 1, 2011Reviewed: Jan 18, 2017Format: PDFPages: 5Language: Spanish - Article
Class--or Mass? (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R0504A-EPublished: Apr 1, 2005Format: PDFPages: 10Language: English