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Opera Philadelphia: Segmentation Strategies for Changing Markets
Dennis Paris; Jean Wilcox; Amy Lavin; Sheri LambertCase IVEY-9B19A039-EEntrepreneurship, Marketing, StrategyBetween 2010 and 2015, Opera Philadelphia experienced a steep decline in household subscribers and single-ticket buyers, coupled with severe revenue fluctuations. At that time, market behaviours had changed along with growth in more sophisticated use of dStarting at €8.20
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#OwnYourStar: Together We Can Counter Rising Antisemitism
Sheri Lambert; Amy Lavin; Jennifer BermanCase IVEY-W30125-EMarketing, StrategyHillel International was founded in the United States in 1929 as a non-profit organization, with a mission to enrich the lives of Jewish students so that they may enrich the Jewish people and the world. By 2021, it had grown into the world’s largest Jewish college campus organization with over US$50 million in revenue and had achieved international recognition by connecting students at colleges and universities around the world. In August 2021, t...Starting at €8.20
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Jane's Short & Sweet: Purpose, People, and Profit
Kelly Ann Irvin; Mary Conway Dato-onCase IVEY-9B16A030-EEntrepreneurship, MarketingIn 2015, jane’s short & sweet, a United States-based for-profit business, regularly dedicated 25 per cent of its revenue to charities supporting its mission of improving the education and healthcare of marginalized women. The company also engaged in some environmental practices with respect to its use of resources. jane's short & sweet’s owner understood that she would have to make some trade-offs between people and profit while still attempting ...Starting at €8.20