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AT&T Wireless: Text Messaging
Vaughan S. Radcliffe; Mitchell Stein; Michael LickverCase IVEY-9B11B005-EAccounting and Control, Marketing, StrategyThis case examines AT&T’s wireless business with a focus on its text messaging services. The industry features a high proportion of fixed costs in relation to acquiring spectrum and building a network. Variable costs are relatively low, especially in the case of SMS text messages. Pricing and margins in text messaging have attracted regulatory scrutiny in the Unites States, Canada, and elsewhere. The case requires the use of key concepts in cost ...Starting at €8.20
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Reinventing Retail: ShopRunner's Network Bet (Spanish Version)
Edelman, Benjamin; Webster, Karen L.Case HBS-918S06MarketingShopRunner considera ajustes para mejorar su servicio de compras en línea que ofrece servicios sin cargo de envío de dos días, así como devoluciones fáciles y otras comodidades. diversos modelos de precios de los competidores y beneficios secundarios plantean preguntas acerca de cómo estructurar y oferta de precio de ShopRunner. Mientras tanto, una inversión de Alibaba presenta nuevas oportunidades en China, pero corre el riesgo de distracción de...Starting at €8.20
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Reinventing Retail: ShopRunner's Network Bet
Edelman, Benjamin; Webster, Karen L.Case HBS-915002-EMarketingShopRunner considers adjustments to improve its online shopping service which offers no-charge two-day shipping as well as easy returns and other conveniences. Competitors' diverse pricing models and ancillary benefits raise questions about how to structure and price ShopRunner's offering. Meanwhile, an investment from Alibaba presents new opportunities in China but risks distraction from the core business.Starting at €8.20