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Rethinking the 4 P's
Ettenson, Richard; Conrado, Eduardo; Knowles, JonathanArticle HBS-F1301C-EMarketingThe traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.Starting at €8.20
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What's the Deal with LivingSocial? (Spanish version)
Norton, Michael I.; Wathieu, Luc; Sigman, Betsy Page; Bertini, MarcoCase HBS-519S22MarketingTim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"-in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the complicated sharing of risks and rewards between LivingSocial, participating retailers, and customers, focusing on the return on investment in both the short- and longer-term for LivingS...Starting at €8.20