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Campus FundSource: An Accelerator-Assisted Start-Up
Michele K. MasterfanoCase IVEY-9B16M178-EEntrepreneurship, Marketing, StrategyIn the fall of 2010, the founders of Campus FundSource, an organization developed to help campus groups raise money for their respective causes, were asked to present to a potential investor. The three founders were struggling with how to scale their start-up that connected campus groups that needed funding (such as language groups, intramural sports teams, and singing groups) with major brands that were trying to reach a younger demographic with...Starting at €8.20