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Experience China: A National Image Campaign in the United States
William Wei; Yuanfang Lin; Mei Qin KokCase IVEY-9B11A033-ECorporate Governance, Marketing, StrategyThe China national image film “People Chapter” — officially a sub-series of the “Experience China” campaign — was launched by the Chinese government to coincide with President Hu Jintao’s visit to the United States in mid-January 2011. The one-minute promotional video was played on six giant electronic screens about 300 times per day, and had appeared approximately 8,400 times when the broadcast ended on February 14, 2011. The video showed a seri...Starting at €8.20
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Oscar Mayer: planificación estratégica de mercadeo
Quelch, John A.; Kotchen, Dan; Drane, RobertCase HBS-508S17MarketingEl director de marketing de Oscar Mayer se enfrenta a una serie de opciones estratégicas de marketing relacionada con los productos establecidos y nuevos, incluyendo las decisiones presupuestarias y de asignación de capacidad.Starting at €8.20