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Tennant Company: Can “Chemical-free” Be a Pathway to Competitive Advantage
Chris Laszlo; Eric Ahearn; Indrajeet Ghatge; Garima SharmaCase IVEY-9B12M020-EEntrepreneurship, Leadership and People Management, Marketing, StrategyCompanies in every industry are attempting to reduce their use of chemicals, particularly synthetic organic compounds, where there is a perception of harm to human health or the environment. The industrial and commercial floor-cleaning equipment industry is no different, with many equipment manufacturers seeking to reduce their use of harsh cleaning chemicals such as petroleum solvents. But with every competitor pursuing similar greening efforts ...Starting at €8.20