Stanford Graduate School of Business (USA)
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Stella & Dot - Teaching Note
Mike Child, Sara RosenthalTeaching Note SGSB-E430TN-EEntrepreneurshipJessica Herrin, founder and CEO of Stella & Dot, started her entrepreneurial career as the co-founder of Wedding Channel, an experience which laid the foundation for her most recent venture, a direct sales jewelry business. Jessica’s main goal in launching the business was to provide women with an alternate career platform to run their own business under their own terms. The case describes the evolution of her company, from its modest start in J...Starting at €0.00
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Identifying Venture Opportunities
Rohan, Dennis; Hornblower, JocelynCase SGSB-E323-EEntrepreneurshipThis note explores the idea identification stage of becoming an entrepreneur. It covers common sources of inspiration for ideas, such as career, education, hobbies and interests. It discusses the importance of team creation, execution and passion. It emphasizes 4 different categories of trends that create opportunities for new businesses to emerge, illustrated with examples. Finally, the note covers testing the basic viability of an idea, inc...Starting at €8.20
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Stella & Dot
Mike Child, Sara RosenthalCase SGSB-E430-EEntrepreneurshipJessica Herrin, founder and CEO of Stella & Dot, started her entrepreneurial career as the co-founder of Wedding Channel, an experience which laid the foundation for her most recent venture, a direct sales jewelry business. Jessica’s main goal in launching the business was to provide women with an alternate career platform to run their own business under their own terms. The case describes the evolution of her company, from its modest start in J...Starting at €8.20