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Drowling Mountain
David Wood; David Huang; Lorian LeongCase IVEY-9B11M100-EEntrepreneurship, Marketing, StrategyIt was August 2011 and Martin Cartier, senior board member of Drowling Mountain, was beginning to feel the pressure of Drowling Mountain Ski Resort’s 2010 general meeting that was coming up in two months. Drowling Mountain had historically been the ski resort of choice for the local residents of Syracuse, New York. However, the company had recorded losses for the past two years. At last year’s annual general meeting, Cartier explicitly stated tha...Starting at €8.20
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Your Home is a Good Place, Inc.
Kevin Coulson; Zane SwansonCase IVEY-9B09A025-EEntrepreneurship, Marketing, Service and Operations Management, StrategyYour Home is a Good Place, Inc. was a unique business. It brought together homeowners, contractors and other service suppliers in a one-stop shopping environment that emphasized convenience as a marketing strategy. Your Home is a Good Place, Inc. (YHGP) needed to know more about the demand in the area and to decide how to attract both suppliers of services and customers as well as promote the business and build a brand identity. The owner has dec...Starting at €8.20