Default Category
-
Procter & Gamble Co. (A) (Spanish version)
Quelch, John A.; Court, Alice M.Case HBS-502S07MarketingAn associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial information on the Procter & Gamble brand management organization.Starting at €8.20
-
eBay's "Connected Technologies": Innovating Customer Engagement in the Retail Industry
Nair, H; Hoyt, DCase SGSB-M349-EMarketing, StrategyIn 2013 and 2014, eBay deployed several sets of large, interactive touch screens and related technologies in shopping malls and retail stores. These “connected technologies” were used in a variety of ways intended to benefit both shoppers and retailers. In one case, screens served as “digital storefronts” in four locations throughout New York City for a new fashion brand, Kate Spade Saturday. Shoppers could evaluate products using the screen...Starting at €8.20