Default Category
-
New York Life and Immediate Annuities
Rotemberg, Julio J.; Gourville, John T.Case HBS-510040-EMarketingBy positioning Immediate Annuities as "guaranteed lifetime income," New York Life has built itself a $1.4 billion per year business by 2009. However, to make Immediate Annuities a mainstream financial product for retirees, New York Life must understand why many retirees are reluctant to buy them and many agents are reluctant to sell them.Starting at €8.20
-
New York Life and Immediate Annuities, Teaching Note
Gourville, John T.; Rotemberg, Julio J.Teaching Note HBS-510094-EMarketingTeaching Note for [510040].Starting at €0.00