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Tequila Patr n
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-517108-EMarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Tequila Patr n (Spanish version)
Deshpande, Rohit; Castellanos Rodriguez, Carlos; Cacho-Elizondo, Silvia; Rullan, Samantha; Miguel, FernandaCase HBS-518S01MarketingTequila Patr n was one of the most successful tequila marketers in the United States. Patr n needed to grow and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patr n to conquer the Mexican market? Furthermore, what would expanding in Mexico imply for the company's marketing operations?Starting at €8.20
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Suave (C) (Spanish Version)
Albion, Mark S.Case HBS-502S21MarketingPromueve la discusión sobre el presupuesto de publicidad y medios de comunicación se mezclan decisiones en el mercado de champú para el bajo precio y alto volumen Suave. Proporciona varios tipos de estudios de mercado en el comportamiento del consumidor y el contexto de la competencia. La importancia de los minoristas y espacio en las estanterías se enfatiza, y se examina la totalidad del presupuesto de marketing.Starting at €5.74