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Lake Superior Lodge: It's Not Always About Location, Location, Location
Ahmed MaamounCase IVEY-9B14A007-EEntrepreneurship, Marketing, StrategyIn mid-January 2013, the owner of Lake Superior Lodge and its newly appointed manager were meeting to figure out a marketing plan to turn things around at the motel. The owner, who was born and raised in Duluth, Michigan, bought Lake Superior Lodge primarily because of its location. The property sat on the scenic North Shore of Lake Superior between Duluth and Two Harbors. Ten years later, however, the motel had yet to turn a profit. The manager ...Starting at €8.20