HBSP (USA)
-
Sales Learning Curve (Spanish version)
Leslie, Mark; Holloway, ChuckArticle HBS-R0607JMarketingThe company--marketing, sales, product support, and product development--and its customers transfer knowledge and experience back and forth. As customers adopt the product, the firm modifies both the offering and the processes associated with making and selling it. The more a company learns about the sales process, the more efficient it becomes at selling, and the higher the sales yield. As the sales yield increases, the sales learning process u...Starting at €8.20