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Drowling Mountain
David Wood; David Huang; Lorian LeongCase IVEY-9B11M100-EEntrepreneurship, Marketing, StrategyIt was August 2011 and Martin Cartier, senior board member of Drowling Mountain, was beginning to feel the pressure of Drowling Mountain Ski Resort’s 2010 general meeting that was coming up in two months. Drowling Mountain had historically been the ski resort of choice for the local residents of Syracuse, New York. However, the company had recorded losses for the past two years. At last year’s annual general meeting, Cartier explicitly stated tha...Starting at €8.20