Ivey Business School (Canada)
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New Belgium Brewing Company and B Corporation Certification
Kent Walker; Taylor LaporteCase IVEY-9B17M028-EStrategyIn the winter of 2012, the New Belgium Brewing Company (NBB) in Fort Collins, Colorado, was considering becoming a certified B Corporation (B Corp). Dedication and willingness to share with employees had always been a part of NBB, whose values also extended to consideration of the natural environment and philanthropy. NBB had grown tremendously over the years, partly thanks to its focus on the triple bottom line. Already the third-largest craft b...Starting at €8.20