Ivey Business School (Canada)
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GoPro: The Disruptive Innovator Faces Challenges
Rishi Dwesar; Geeta SinghCase IVEY-9B18A049-EEntrepreneurship, MarketingGoPro, Inc. was an American action camera and software manufacturer founded in 2002 by a young entrepreneur. The company introduced innovative action cameras and became a successful brand with the help of content marketing. It continued its innovative spree for more than a decade and was the market leader in the industry. However, in March 2017, the company faced challenges due to product failures and increased competition, and the introduction o...Starting at €8.20
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Aldi and Walmart: On a Collision Course?
Sayan Chatterjee; Andreea MitracheCase IVEY-W25572-EService and Operations Management, StrategyIn 2021, the US grocery industry had been undergoing several changes. The competitive landscape had changed significantly since the first decade of the twenty-first century. Walmart Inc. (Walmart) had emerged as the dominant retailer in all markets leading to bankruptcies and mergers with erstwhile market leaders. However, mistakes made by Walmart in that same period allowed ALDI SÜD Dienstleistungs-SE & Co. (Aldi) to make its presence felt with ...Starting at €8.20