Ivey Business School (Canada)
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General Motors and the Electric Car Revolution: Boom or Bust
Daniel Doiron; John HigginsCase IVEY-9B19M049-EStrategyBy February 2019, General Motors Company (GM) had evolved into one of the three dominant North American automobile manufacturers, selling over 10 million vehicles annually. However, GM’s global market share had been declining over the previous 10–15 years due to intense competition in the small and mid-sized car segment from new entrants with a cost structure unlike global competitors and a product marketing strategy more focused on price than qu...Starting at €8.20
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Jamie's Market: Challenges Hiring and Onboarding Temporary Workers
Atul Teckchandani; Trey Alvarez; Huiling Chen; Nicole Chen; Andrew Davidas; Kevin Le; Edrees ShalemiCase IVEY-9B21C009-ELeadership and People ManagementIn 2020, the flagship location of Jamie's Market, a specialty supermarket retailer in California, struggled to hire enough temporary workers to meet the increased staffing demand resulting from the COVID-19 pandemic. The new assistant manager, who had been recently transferred to the company's flagship store, was tasked with figuring out what had gone wrong and recommending changes to ensure that the store would have enough qualified workers for ...Starting at €8.20