Ivey Business School (Canada)
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The Kroger Co.: Public Relations and Social Responsibility
Shirley Estes; David AndersonCase IVEY-9B18M200-EStrategyGun control is an important issue in American politics. In 2014, in light of recent gun violence, gun control advocate organizations lobbied retailers to prohibit customers from carrying guns into their stores. The organizations had successfully lobbied Target Corporation, then turned its attention to The Kroger Co. (Kroger), petitioning it to change its store policy allowing customers to carry guns where state law permitted it. However, Kroger e...Starting at €8.20
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A Journey to Washington, DC
Gerard Seijts; Vania SakelarisCase IVEY-W34650-ELeadership and People ManagementThe case highlights the courage, tenacity, and drive of a young woman pursuing her law degree part-time while working full-time in a financial role in Maryland. She applied to a posting for a government relations role in her parent company’s head office in Washington, D.C. The job involved advocacy work with members of the US Congress, which aligned with her interests even though it was intended for candidates several levels above her current rol...Starting at €8.20